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Top » Catalog » About us
About us

The DominicanBeautyStore.com is operated by the EON Natural, Inc.(www.eonhair.com)

EON Natural has been the leader in hair fashion industry and an advocate of 'going natural' movement.  EON Natural was found by Travis Johng in year 2000.  Started from one retail beauty store in Washington DC metropolitan area, now grown to multiple retail stores.

EON Natural gained immediate recognition after creating the hair revolution centered by the internationally known styles such as Kinky Twist, Nubian Twist, Spring Twist, Fluffy Twist, and Kinky Locs.

EON Natural published first issue of Hairstyle & Braids PORTFOLIO vol 1 in year 2002 in response to high demand from the professional cosmetologists to lead the natural (braiding hype) movement.  In year 2003, vol 2 of Braids PORTFOLIO received honor of 'Best Seller' in its category of books in US. The Braids PORTFOLIO is committed to continue leading the natural hair fashion.

Beginning from year 2006, EON Natural set a new mission to itself.  Gether worldwide hair techniques/products and define the ultimate hair solutions for the clients.  This mission requires extensive research and laboratory testing and verification of each claims and methodologies. 

After 2 and half years of initial study, survey and laboratory testing, EON Natural made initial outline of workable solutions to each texture of the hair. EON Natural launched this website;

  • to distribute information it collected and defined,
  • to educate and share its finding with general public and professionals,
  • to promote and distribute products that are proven for its claims
  • to collect end-user feed back and reviews on each products 

In addition, EON Natural organizes Hair Seminars for professional Cosmetologists to give hands-on intensive training.

Visit www.DominicanBeautyStore.com often to see its latest information and announcements.

Thanks for your continueing support and faith in our path. 

Travis Johng
EON Natural, Inc.

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